There is a time and place for voice, chat, and email but if you really want to make an impact and forge new business relationships video conferencing is the way to go. Here are some figures and statistics that support the power of visual communication:
- the brain processes visual information 60,000x faster than text
- 90 % of information transmitted to the brain is visual
- 65% of people are visual learners
But how does this apply to the business world, and how can video conferencing solutions help you make a lasting impression with colleagues, potential and existing customers, and trusted partners?
We know video collaboration tools have these well-known benefits:
At eZuce, we believe that the most important aspect of video collaboration is the ability to visually communicate. There is no substitute for face-to-face communication and with virtual meeting spaces there is no excuse not to have more personalized meetings. Texts and emails lack important social cue elements like facial expressions, voice tone and body language which add a whole new depth to communication. If you want to make a memorable impression, your visual engagement, gestures, inflection, and enthusiasm all play a vital role in how you communicate. Emails and texts can be misunderstood as they lack emotion and tone. These more traditional means of communication slow the collaboration process down and are flat, less effective and often misinterpreted.
The greatest advantage of visual communication has nothing to do with cost reduction or our ability to process information. Visual interaction between employees, customers and all business stakeholders ensures the engagement of all attendees. With overwhelming access to information, it is easy to disengage or become distracted during a conference call, one-on-one audio, or textual conversation. Visual interaction requires participants to be prepared intellectually and physically to engage in the meeting. The result is more productive interaction. Better and timelier decision making. Improved results.
The whole is greater than the sum of its parts
If an email or text content is neutral, people by default assume the tone is negative. Adding visual perception improves communication and avoids misunderstandings. Visual communication makes participants more productive because people are more engaged, in synch, and have a better understanding of what is expected and needed of them.
Participants are likely to be more alert, interactive, and responsive when they are seen and heard. Adding the visual element to communication fosters a richer experience and forms stronger bonds. What are you waiting for? Get a free trial of Viewme to start your visual collaboration experience and let us know what you think!
Jessica Gioglio: Author of The power of visual storytelling, seven tips for jump starting your visual storytelling strategy
David Goleman, Emotional Intelligence, email with care
Mike Parkinson: The Power of Visual Communication