A New Link in the Chain

blockchain ezuceMost people have become familiar with the emergence of Blockchain through the news of Bitcoin’s wild ride.  While Bitcoin’s future is still highly speculative, there is a need to differentiate between Bitcoin and Blockchain, the technology behind Bitcoin. A core benefit of Blockchain is the ability to maintain a secure and immutable ledger of information. It simply creates one version of the truth that is not alterable – pun intended. What’s so ironic about this is that many of today’s applications and transactions are built with extra layers of application logic or business processes to manufacture otherwise-nonexistent trust between transacting parties. That means extra complexity, higher cost, and involvement of intermediary parties not essential to the actual transaction in hand … while still not avoiding the need to audit and assure end-to-end the alleged trust.

Asserting trust early on and making it natively integral to transactions will eliminate many steps in the delivery process. The changes coming could be fundamental in how a new value proposition is conceived, created and delivered to its consumer and may be much different than how it works today. This will potentially resemble and significantly exceed  the way the Internet gave birth to search engines and the way mobile technology fueled social networks that joined forces to create the long tail economy that in turn invited big data into our lives. Blockchain will find a magnet in decentralized applications popping up in the cloud. The entire ecosystem as we know today for many industries is positioned to go through seismic changes.

We at eZuce are intrigued by this phenomenon and would rather not stay on the sidelines. We recently experimented with the concept which resulted in our press release with Emercoin (see: http://ezuce.com/ezuce-emercoin-speed-adoption-blockchain-phone-video-services/) where eZuce demonstrated Uniteme and sipXcom capabilities to dip into a blockchain secured ENUM database to resolve the called party’s IP address - thus bypassing unnecessary network translation and routing. We are now looking deeper into how to apply Blockchain to decentralized, cloud-based services. Certainly, interesting and fun times are coming.

Written by Osman Duman

Osman Duman

Appointed CEO in 2017, Osman Duman leads eZuce’s long-term market strategy and day-to-day operations while guiding the company’s vision toward increasingly collaborative and insightful enterprises. After serving four years on the board of directors of eZuce, he joined the company in 2014 as COO. Previously, Osman completed a 12-year tenure as CMO of publicly listed Ulticom and Karel where he contributed to achieving their significantly higher market success. During his term Ulticom moved to the number one spot in the worldwide telecommunications signaling software market. From 1998 to 2002, Osman was an area vice president and general manager at Lucent Technologies responsible for softswitch solutions. Osman previously took on various Engineering and Marketing SVP positions at New England area software startups MassMedia Communications and NewNet where he played key roles in successful acquisitions into Lucent Technologies and ADC Telecommunications, respectively. Earlier phases of his career involved software development and management roles at Motorola Codex, GTE Communications and ITT Telecom where his journey started in Raleigh, North Carolina. He holds BSEE and MSCS degrees from M.E.T.U. in Turkey, and Executive MBA certificate from MIT Sloan School of Management in Cambridge, Massachusetts.

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      eZuce is an innovative technology company that provides small and medium enterprises with visually integrated unified collaboration environment to improve their business processes. Intuitive adoption of technology by humans is in the forefront of all our developments. The eZuce user centric solution enables our enterprise partners to respond swiftly and accurately to their customers’ needs.
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      At eZuce, we are passionate about changing the way people collaborate within the enterprise. We believe that the consumerization of information technology has changed the status quo within the enterprise. Intuitive adoption of technology by individuals empowers a more productive workplace, my workplace, My Enterprise! Our goal is to leverage newly attained consumer skills into a “My Enterprise” attitude at work by enabling individuals and teams to collaborate on their terms.
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