In a recent blog, Joe Rohde from eZuce explained the new voice integration feature available in the Viewme visual collaboration client. At first glance it doesn’t seem novel as audio call-in from PSTN or SIP connected telephony has been available for some time. So what is so cool about the Viewme capabilities? The easiest way to illustrate the feature is for you to envision using your Webex, GoToMeeting, Fuze or Bluejeans, et al, video application as your phone. It would connect into your corporate voice system like any other desk set, softphone or mobile device and allow you to take or make calls rather than just attend meetings. Today these other video conferencing applications are purpose built and yet another add on to your communications infrastructure. Viewme takes communication to the next level. What if that same app connected you to your corporate directory and an enterprise wide presence enabled chat. One communications portal to connect you with your peers, supervisors, customers and partners allowing you to choose the mode of communication that best fits the task at hand. Skype for Business attempts to do this but coming from an application centric perspective Microsoft architecture, Skype for Business lacks the real enterprise telephony features required to fill this role. Viewme is taking a user centric approach to unifying communications in the enterprise which requires seamless integration of enterprise voice and video collaboration.